| 000 -LEADER |
|---|
| fixed length control field |
00891nam a2200313 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
41302 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
gtgcusca |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170829122902.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
290817 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702607639 |
| Terms of availability |
Disponible |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
gtgcusca |
| Language of cataloging |
sp |
| Transcribing agency |
gtgcusca |
| Description conventions |
rda |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
gt |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 K87:12 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
Autor |
| 9 (RLIN) |
19053 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Dirección de marketing |
| Statement of responsibility, etc |
Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México, |
| Name of publisher, distributor, etc |
Pearson educación: |
| Date of publication, distribution, etc |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
729 páginas. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
texto |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin mediación |
| Media type code |
nc |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
v |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Administración de mercados |
| 9 (RLIN) |
19054 |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Análisis de mercadeo |
| 9 (RLIN) |
11990 |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad |
| 9 (RLIN) |
19055 |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Segmentación del mercado |
| 9 (RLIN) |
19056 |
| 650 #1 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marcas |
| 9 (RLIN) |
18166 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| 9 (RLIN) |
19057 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
LIBRO |
| Classification part |
658.8 K87:12 |
